Index 10 / 10 — Food & Beverage

Red Eye Roastery.

A specialty-coffee brand built around story and ritual — rich visual identity, editorial layout, online ordering, and a fundraiser program that turned loyal customers into active evangelists. Every touchpoint designed to make someone crave a cup.

Red Eye Roastery brand and website
Client

Red Eye Roastery

Industry

Food & Beverage

Year

2021

Discipline

Brand · Design · Marketing

What we built

A brand people come back to before they've finished the cup.

From identity to in-store materials to an online store — every piece was built to be recognizable, ownable, and impossible to forget.

01

Brand identity

Rich, warm visual identity — deep reds, earthy tones, and a mark that reads perfectly on a paper cup, a social post, or a storefront sign.

02

Product showcase

Beautiful photography paired with tasting notes, origin stories, and roast profiles. Buying a bag of coffee becomes an experience in itself.

03

Online ordering & subscriptions

One-time purchases or recurring deliveries with flexible roast and grind preferences. Repeat revenue built into the checkout flow.

04

Fundraiser program

Custom fundraising pages for schools and organizations. Supporters sell coffee, proceeds track automatically, payouts process without admin overhead.

05

Marketing materials

Brochures, social templates, and promotional graphics — all locked to the brand system so the look never drifts.

06

In-store menu design

Menu boards and take-home cards designed to drive repeat purchases and introduce customers to higher-margin items.

"

People walk in and say they found us online because the brand looked like the real thing. That's the point.

Owner — Red Eye Roastery

Red Eye Roastery brand brochure
Red Eye Roastery full brand view
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